Facebook is changing and here’s how it will affect your lash business.
This may not be the most exciting topic for lash artists, but it’s definitely something that will affect you and your business, so we wanted to do our best to explain what is going on and what you can do about it.
In short, Facebook is changing its algorithms to show you more of your friends and families posts in your News Feed and, in turn, it will be limiting the amount of business page, brands and publisher posts.
This means that your lash business Facebook page is likely to be seen less and your posts will reach fewer of your clients and potential clients. Disaster, right?
There’s no denying it’s a downer, but we are all in the same boat and this is the perfect time to see this as an opportunity to beat your competition to the punch!
Before we give you a few tips on how to progress, we want to give you a little more information as to what is going on…
Mark Zuckerberg’s thinking behind these changes is that the standard Facebook News feed has become overly filled up with ads, business posts and articles. Just have a scroll through your news feed and we guarantee you are likely to see more business posts and ads than normal status updates from your Aunties trip to Stone Henge. Lots of people like Facebook for exactly this though, to numb your mind when you are bored and watch funny videos and read interesting articles (like this one). But that’s where Mr Zuckerberg disagrees. The original idea for Facebook was to connect with others and keep in touch with friends and family from wherever you are in the world. Social connection. Facebook has all but lost this at the moment and it’s been shown to be causing long-term problems for things such as mental health and well-being. Add this to the variety of pressures across the world (all that fake news stuff) and it has resulted in Mark Zuckerberg deciding to take Facebook back to what it was originally. A social network.
But please see this as a good thing. Those that offer great content and regularly engage with clients/followers will still do well.
So here are a few little tips to get you started on the new Facebook landscape:
One of Facebook’s buzz words is “Community” and Facebook groups are exactly that. A community of people that share the same interests and enjoy chatting about said interest. So why not consider creating a Facebook group for you and your clients to discuss appointment times, ask open questions about treatment and even run little competitions for freebies to your regulars. This will not only help keep you visible on Facebook but it will also build stronger bonds and loyalty amongst you and your clients.
Staying with Facebook is still very important but the way you manage your page will need to change. Facebook wants to boost real social connections. And what they mean by that is real authentic conversations. When you do your Facebook posts, ask a question. And when a follower replies, answer them back. If you can get genuine conversations going back and forth, Facebook will see your posts activity and will boost you up the rankings. The main takeaway from this… Be genuine. Have an actual interest in your clients and that will help with your business pages awareness but it will, more importantly, breed loyalty and positive word of mouth.
Other Social Networks
I am sure you are all aware that Facebook is not the be all and end all of social media. Why not do a little bit of research (Google) on how to use other platforms well for business. The choices are endless, Snapchat, Instagram, Twitter, Pinterest and YouTube are all great for business if you know how to use them. So spend a few hours each week researching and practising until you find your niche.
Another option is to try and move away from using Facebook as your primary way of contacting clients. Create an email list and send your availability to regulars, email your latest promotions or even start a little newsletter to let everyone know how you and your business is getting on. Again, this will help build loyalty and also improve your authority as a business.
The old school text message. Everyone looks at their phone and it’s practically impossible to ignore a text (unless you are avoiding a desperate ex). So using texts to confirm and book appointments is an easy way to keep everyone up to date with what’s going on in your business.
Let us know how you get on and if any of these tips help you and your business. We love a success story.
So just to finish (and repeat)… The changes Facebook are making is for the greater good. See this as an opportunity to get ahead on your competition and above all else, always stay positive.
Thanks for reading and as you know, Facebook loves conversations so please get in touch with us on Facebook and start a conversation with us about anything lash or business related and we’ll happily give you our time!