Creating a signature lash style and developing a unique brand identity
There are so many different lash styles around at the moment and while trends come and go, your clients will always have their favourite style. Following trends is important to stay current, but creating a signature lash style can be great for making your business stand out and building a loyal client base. If you want to develop a unique lash style and create your own brand identity, then you’re in the right place!
Understanding Your Brand Identity
Before diving into lash styles, it's so important to define your brand identity. What is the vibe of your business? Are you aiming for luxury lashes, affordability, or maybe a specific niche like bridal or mega volume lashes? Your brand identity should be reflected in every aspect of your business.
Analysing Lash Trends
Staying updated on lash trends is vital, however, don’t follow them just because it’s a trend. Instead, use trends as inspiration to create your own unique twist. For example, if the trend is wispy lashes but you want to focus on mega volume as your brand identity, you could offer a dramatic wispy version to cater to different client preferences but still sticking to your core style.
Experimentation and Innovation
This can sound a bit out there, but don't be afraid to experiment with different lash lengths, curls, and thicknesses. You could even consider using coloured lashes or adding unique elements like decals or glitter to create a distinctive look. Remember, your signature style should be something that excites you and sets you apart from other lash artists.
Client Consultation and Feedback
If you finding it hard to come up with a signature lash style, involve your clients in the process. Listen to their preferences, desires, and any challenges they face with their lashes. This feedback can inspire new lash styles and help you refine your signature look.
Consistency is Key
Once you've developed your signature lash style, consistency is THE ONE. Every client should be able to recognise your work as yours. This builds trust and loyalty among your clients and makes you the ‘go to’ or expert in your particular lash speciality.
Promoting Your Signature Lash Style
Use high-quality images and videos to showcase your signature lash style on socials. Encourage your clients to share their experiences or selfies and make sure they tag your business(!!!) Referrals are so powerful and are a great way to get your brand out there. You could even consider offering exclusive promos or discounts for clients who book your signature lash style.
Tip: Make sure you grab yourself a macro lens and take pictures religiously. Socials can be hard, but consistency is key when you’re trying to make your mark.
Continual Evolution
Remember, your signature lash style could evolve with time. Incorporate new techniques, products, and trends while keeping the core elements of your brand. This keeps your business fresh and exciting for both you and your clients.
By following these steps, you can create a signature lash style that not only attracts new clients but also builds a loyal customer base. Remember, your unique style is what will set you apart, in what can be, a competitive lash industry. Try something new today!
