By continuing with your order, you are confirming with us that you are certified to use the products that you are purchasing and that LashBase holds no liability for misuse or damages caused by lack of professional qualification. For more information see Terms of Service & Privacy Policy.

What personal information do we collect from the people that visit our website?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To allow us to better service you in responding to your customer service requests.
• To quickly process your transactions.

• To contact you via email or text message for marketing and promotional purposes.

We may use information collected through cookies, pixels, and similar technologies to analyse website performance, personalise content, improve customer experience, measure the effectiveness of advertising campaigns, and provide relevant marketing communications.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies...

• Meta Pixel (Facebook and Instagram) to measure the effectiveness of our advertising campaigns, create custom audiences, and deliver personalised advertising on Meta platforms.
• TikTok Pixel to understand how visitors interact with our website after engaging with TikTok advertisements, measure campaign performance, and optimise advertising activities.
• Klaviyo Tracking Technologies to analyse email campaign performance, understand customer engagement with our communications, and deliver personalised marketing content based on interactions with our website and emails.
• We use Google Analytics and Google Ads to help us understand how visitors use our website, measure advertising performance, and improve our services. These services may collect information about your interactions with our website, including pages viewed, time spent on site, and actions taken.

• Pages visited
• Products viewed
• Purchases made
• Device and browser information
• IP address
• Referral sources
• Interactions with advertisements and marketing emails

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

We may share certain information with trusted analytics, advertising, and marketing partners to help us measure website performance, improve our services, and deliver relevant advertising, subject to applicable privacy laws and consent requirements.

How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including providing products and services, complying with legal obligations, resolving disputes, and enforcing our agreements.

Order information may be retained for accounting, tax, and legal purposes. Marketing information will be retained until you withdraw your consent or unsubscribe from our communications.

More Information

If you have any questions about our use of cookies or this Privacy Policy, please contact us at hello@lashbase.co.uk 

By subscribing to LashBase text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.