How to Improve Your Content as a Lash Tech - Top Tips from Aimee and Fiona
Creating high-quality content is one of the best ways to attract new clients, showcase your skills, and grow your lash business. Here are some simple but effective tips you can use to boost your content.
1. Prioritise Good Lighting
Lighting can make or break your content. Natural light is ideal, but if that's not available, invest in a quality ring light or beauty light. Good lighting helps capture real colours, lash details, and gives it a professional finish.
2. Use a Macro Lens for Detail Shots
A macro lens allows you to capture EVERY detail of your lash sets. Close-up shots highlight your technique, retention, and styling, helping potential clients appreciate the quality of your work.
3. Don't Over Edit
While little adjustments are fine, avoid heavy filters and over-the-top editing. Clients want to see REAL results. Keeping your images natural builds trust and accurately represents your work so that there are no surprises.
4. Capture Both Photos and Videos
Photos are great for showing finished sets, while videos bring your work to life. Record application clips, transformations, and client reactions to create more engaging content across different platforms.
5. Keep Your Background Clean
Keep the focus on your lashes with a tidy, uncluttered background. Simple backgrounds create a more professional appearance and make your content look polished.
Top Tip: Buy a few small decorative rugs (we like the fluffy rugs) or fabric backdrops and place them over your lash cushion before taking photos. This is an easy and affordable way to create different backgrounds, add variety to your content, and make your photos look more professional without changing your treatment space.
6. Find Consistent Angles
Using similar angles for your photos helps your feed look consistent and makes your work instantly recognisable. Although people have different ‘good sides’, experiment to find the angles that best show your lash sets.
7. Show the Before and After
Transformation content performs well because it highlights the impact of your skills. Before-and-after images help potential clients visualise what they could look like.
8. Focus on Sharp, Clear Images
Always wipe your lens and ensure your camera is focused before taking a photo or video. Blurry content can distract from your work and reduce its overall impact.
9. Create Content Consistently
You don't need to post every day, but consistency really is key. Regular content keeps your audience engaged and helps your business stay visible online.
10. Showcase Your Personality
People don't just book a service, they book a person. Try to share behind-the-scenes moments, tips, and snippets of your day to help potential clients connect with your personality and your brand.
