Picture this: You, ready to reveal your stunning lash sets to the world. But how do you make sure your creations don't go unnoticed on social media? Here are some social media marketing tips for your lash business.
Identify Your Customer:
To kick off this journey, start by identifying your ideal customer - who is it that you want on your salon bed, and be specific! Try to understand who they are, their preferences, desires, and challenges. Once you have a deep understanding of your ideal customer, it will then be easier to create content that targets them and that they can relate to.
Choose the Right Platforms:
Not all social media platforms are created equal, and not every platform may be suitable for your business. Focus on the platforms where your audience is most active. For example, if you're targeting a younger demographic, platforms like Instagram and TikTok might be more effective, while LinkedIn might be more suitable for business-to-business.
Set your Profile Up as a Business Profile:
This will unlock features that provide valuable analytics and engagement data, enabling you to tailor your content to your audience. Things like when your audience is most active and online, or the location of your audience. This also allows you to regularly analyse your social media analytics to check the performance of your content. Track metrics such as engagement, reach, and click-through rates. Use these insights to refine your strategy and focus on what works best for your business.
Create Engaging Content:
Content is king in the realm of social media. Develop a content calendar that includes a mix of posts, such as informative graphics (you can use Canva for this), eye-catching visuals, polls, and behind-the-scenes. Use a variety of content formats, including images, videos, and infographics, to keep your audience engaged.
Good Quality Images and Videos:
We cannot stress this one enough! Your visual storytelling will level up with high-quality images and videos. Showcase your skills and creations through crisp, clear visuals that speak volumes about your lash artistry.
Use Tools like Capcut and VSCO/Lightroom:
Use tools like Capcut, VSCO, and Lightroom to enhance your content. These tools allow you to edit videos seamlessly and add that perfect filter or adjustment to your images, making sure your feed is visually consistent and aesthetically pleasing. They also all include free or paid versions.
Add Subtitles to Your Videos:
Accessibility is crucial. Add subtitles to your videos so your content is inclusive and caters to a broader audience. This small detail can make a significant impact on engagement and shareability. It also means that those having a sneaky scroll at work, with the volume off, can see what your content is about.
Engage with your audience!:
Social media is a two-way street. Engage with your audience through comments, messages, and polls. LashBase can help with content creation by providing ideas that spark conversations (check out our instagram page!), creating a sense of community around your brand.
Consistency is key to retaining your audience's attention. Share before-and-after shots, lash care tips, and show off your latest creations consistently. This not only keeps your audience engaged but also makes your business a reliable source for all things lashes.
Use Hashtags Strategically:
Hashtags can really boost how many people see your content. Research and use relevant hashtags to increase your reach and connect with users interested in your industry. Caution: When tagging your images, make sure the hashtags you are selecting have 10-200k post tags, otherwise you will be drowned out by the masses. Also, why not create a branded hashtag to encourage user-generated content?
Strong Call-to-actions are vital on social media. They guide your audience on their journey with your business. Encourage them to book appointments, participate in giveaways, or share their lash experiences, which will create a dynamic and interactive online social presence.
Optimise your profile by including relevant keywords in your name and bio. This helps people find you easily and ensures that potential clients find you easily when looking for lash artists in their area. For example, if you are a Lash Artist in Portsmouth you could write ‘your name. Lash Artist in Portsmouth, specialising in Volume Lash Extensions and Lash Lifts’ so that when someone in Portsmouth searches for lashes in their area, your social profile will appear. This is just an example, but you get the gist.
Posts About You:
While pictures of your client's lashes are the main content on your page, don't forget to share posts about yourself. Let your audience see the person behind the lashes – your hobbies, interests, and even your workspace. This humanises your brand and creates a deeper connection with your followers.
Pin a 'Get to Know Me' Post:
Inject a personal touch by pinning a 'Get to Know Me' post at the top of your profile. Share snippets of your journey, your inspiration, and the person behind those beautiful lashes. People buy from people and lashing is a very personal treatment, therefore showing your audience who you are and what you’re about, puts them at ease and more likely to buy into you!
Logo as Profile Image:
Make your brand easily recognisable by using your logo as the profile image. Consistency in branding across platforms gives you a stronger identity, more trust and recognition.
Let your personality shine through your content. Share behind-the-scenes glimpses, your favourite lash products or why you use them when lashing your clients, and why not some funny memes that your clients can relate to?
Consider adding voiceovers to your videos to provide a personal touch. Share insights, and tips, or narrate the process behind your creations. This adds a layer of authenticity and helps build a stronger connection with your audience.
Use Paid Advertising:
While organic reach is essential, consider a budget for paid advertising to expand your social media efforts. Platforms like Facebook and Instagram (Meta) offer targeted advertising options that allow you to reach specific demographics, such as gender, age, location and interests, increasing the likelihood of converting leads into customers.
If all of this is a bit overwhelming for you, check out our ebook, or send us a message! We will always stand as a silent partner, providing content ideas and inspiration to keep your social media game strong. So, fellow lash enthusiasts, are you ready to conquer social media and turn your passion into a thriving business?