How to market your lash business
We thought that we would provide you with some valuable content on 'How to market your lash business' for you to read whilst you are (hopefully) having some downtime.
Here's how as a lash business owner, can retain your current customers and how you can obtain some new ones...
Give your customers an unforgettable experience
To put it simply, under-promise, and over-deliver. When you impress customers, they keep coming back, and that's a fact!
Think about what would make you keep going back to a provider of a service or what does make you go back to a service provider? Do you go to a particular hairdresser because you get a complimentary head and scalp massage when you have just paid for a cut and blow-dry? Do you go to a salon for a facial and are welcomed by some fresh fruit and a refreshing drink before you have even been welcomed by your therapist?
It would certainly make us go back!
So think outside the box, go one step further and give an unforgettable experience so your customers want to keep coming back for more!
Build relationships with your customers through social media
Retaining customers should be a central focus for you as a business owner. It is a lot less expensive to keep customers than it is to gain new ones. That’s why establishing strong relationships with your customer base is crucial.
Social Media is a brilliant tool to grow your business. Everyone uses it in some capacity which means that you have access to your entire target audience in the palm of your hand, for free!
The main misconception with all social media for business is that many businesses use it as an online billboard or TV ad. The best and most successful way to use social media is to engage with others and build relationships with people. Social Media, after all, is a two-way communication tool, use it to your advantage.
We have an in-depth look at how to use Instagram for your lash business in our 2 part podcast episode which you can find HERE.
Instagram A-Z Part 1
Instagram A-Z Part 2
Coming back to relationship building, rather than just telling customers about your business, have conversations with them. Find out what your customers need, then show them that you have a solution to their problem. We know that by doing this you will gain more of a following and interaction than if you spammed them with your latest deal.
Just like any relationship, strong customer relationships require work but the pay off to your businesses’ bottom line is worth the efforts.
Word of mouth > Everything else
Social media is also a great way for recommendations and word of mouth referrals. If your clients have a positive experience they are most likely to recommend a friend or family member and most of the time, this will be via social media.
Word of mouth is a free form of advertisement or promotion (just one reason it's so important). It's shared by customers and triggered by an event the customer experiences.
Can you see how marketing all links together now...
Exceptional experience + building fabulous relationships = happy clients who will keep coming back for more and will tell all their friends and family about you and the service you provide.