How to Secure your January Bookings in the Christmas Rush
The Christmas season is a whirlwind of festive cheer and extremely busy schedules…some people would say chaotic.
As a lash artist, it's the perfect time for you to capitalise on the increased demand as everyone wants lovely lashes for their events. However, the Christmas rush can also leave your January appointment book looking a little bare.
Here are some effective ways to get a steady stream of clients in the new year:
Proactive Booking
Book-in-Advance Incentives
Offer a special discount (like £5 off their next infill) to clients who book their January appointment immediately after their December appointment. This creates a sense of urgency and secures future bookings.
Early Bird Specials
Introduce early bird discounts for clients who book their January appointments well in advance. This incentivises early booking and helps you plan your schedule efficiently. For example ‘Book your January appointments by the 15th December for 10% off!’... you get the gist.
Refer-a-Friend Program
Your client will definitely get the compliments during their Christmas events, on their lashes. So make sure your clients are aware of referral schemes. Encourage client referrals by offering a voucher or discount to both the referring client and the new client. This word-of-mouth marketing can significantly boost your client base. It’s a win-win scenario!
Using Social Media
Social media is a tricky one to navigate, however, the best way to encourage those January bookings is to stay present on socials and post ENGAGING content.
Engaging Content? Share high-quality content, such as before-and-after photos, aftercare tutorials, and seasonal lash inspiration. This will keep your audience engaged. Remember quality is key - make sure your images are clear and in focus. Try a macro lens if you haven't yet!
Interactive Posts - Use polls, quizzes, and giveaways to encourage interaction with your followers. This helps build a strong online community.
Holiday-Themed Campaigns - Create festive campaigns, such as "12 Days of Lashmas" or "New Year, New Lashes," to get your clients’ attention and drive bookings.
Effective Client Communication
Communication needs to be spot on in order to get your clients to come back in January, so a nice idea could be to send personalised messages to your clients, thanking them for their business and inviting them to book their January appointments.
If you use a booking system, you could also send automated email and SMS reminders to keep clients informed about their upcoming appointments and to encourage rebooking.
By using a few of these strategies, you can boost your chances of securing a booked January and having a successful start to the new year. Remember, being proactive and having good communication is key to building a loyal client base and thriving in the beauty industry.
