You Need More Than Treatment Training to Succeed

When you first start out as a lash artist, your focus is naturally on perfecting your lash sets. Learning lash maps, getting top retention, and getting those fans just right is essential. But if you want to truly grow (not just as an artist, but as a business owner), treatment training is only part of the puzzle.

There’s a whole other side to running a successful lash business, and it starts with educating yourself beyond the lash bed and building strong industry connections.

Business skills are just as important as lash skills

Being a great lash artist is one thing. Being a great lash business owner is another. You could be creating the most beautiful sets in the world, but if you don’t know how to price correctly, market yourself, or manage your client relationships, your talent might not reach its full potential.

Investing time in learning about:

• Marketing and social media strategies
• Client retention and rebooking
• Pricing, budgeting, and profit margin
• Creating a customer experience that keeps clients loyal

…will help you run a business that’s sustainable, profitable, and less stressful.

Networking opens doors you didn’t know existed

It’s easy to get stuck in your own little bubble, especially if you work from home or in a private studio. But stepping out and connecting with other lash artists, brands, and educators can be a game-changer.

When you network, you’re not just meeting new people. You’re learning new techniques, hearing about industry trends, discovering products you’ve never tried, and finding opportunities you might never have known about otherwise

Events are worth the effort

Industry events bring education and networking together in one place. You can soak up knowledge from experienced business owners, watch live demos, get your hands on new products, and swap stories with other lash artists who get it.

It’s not just about walking away with a goody bag (even though they’re always SO good). It’s about walking away with

• Fresh ideas to improve your business
• Contacts that can lead to collaborations or mentorship
• A renewed sense of motivation and excitement for your work (!!!)

Whether it’s a lash conference, a business masterclass, or a training day, events can push your career forward faster than working in isolation ever could.

So what are we saying?

Perfecting your lash skills will always be important, but to build a thriving career, you also need to educate yourself in business and grow your network. The most successful lash artists are the ones who keep learning, keep connecting, and keep showing up

So, the next time you see an IRL event (if you don't know what that is, read here... also where have you been?!) lash industry event pop up on your facebook/instagram feeds or in your emails, don’t just scroll past it. Grab your ticket, turn up, and invest in your future.