How to survive the 'pingdemic' as a lash artist
The Pingdemic is wreaking havoc in the lash industry, with last minute cancellations and fears that any minute lash artists could be forced into isolation, its understandable that everyone is worried.
The number of people being “pinged” by the app has risen sharply over recent weeks, causing difficulties for lash artists who are having to stay at home and self-isolate.
We know there's a lot of uncertainty at the moment, so we wanted to help and provide some guidance to those of you who may be a little worried. We’ve put together some advice of our own on how you can manage such a unique and difficult situation.
Read our tips below on how to reduce the issues caused by last minute isolation situations.
Communicate your policies
Its likely that you'll have some policies in place already, such as a cancellation policy and a booking fee. Make sure to communicate your policies well in advance so the client knows what to do and expect one of you gets pinged.
If you're not sure what to say, we've written out an example below:
If you client gets pinged by the app, it's likely they'll want to book in with you once their isolation period is over. So you can transfer booking fees to future appointments and reschedule their appointment. We recommend contacting clients the day before and the morning of so you can give yourself as much time to deal with it as possible.
Put some money aside.
In the unfortunate case that you’ll need to isolate for 10 days, it may be worth putting some of your income aside. This way you’ll have a little safety net just in case you can’t lash for 10 days. Unfortunately none of us can predict what’s going to happen, but if you’re prepared and have some money set aside, you’ll feel a bit more secure, until you can reopen your diary.
If you can't lash clients for 10 days, you may be worried about generating income. However you could turn your attention to retail! Retailing products is a great way to earn an additional stream of income and will help your clients in the process. Retailing items such as lash serums is a great way to help your clients look after their lashes in between appointments. Here are a few products you could retail:
Lash Treatment Serum - Cost £14.99, RRP: £30.00
Lifted Lash and Brow Oil - Cost £6.99, RRP: £10.99
You can put together some social media posts about the benefits of each product and how it will help your client. This way you won't come across as too 'pushy' but instead provide the client with the reasons why this product will help them.
Remember - this pingdemic will end eventually, so think about long-term client loyalty and word of mouth referrals rather than trying to force money out of a client short term. In short, you're probably going to find yourself in this situation at some point. But its how you deal with the situation that will determine if your clients come back.
If you continue to communicate openly, and offer great customer service throughout this unique situation, its more likely you'll retain clients. Remember great customer service, generates positive word of mouth and helps with client loyalty.
We hope you found this blog post helpful. As always if you need any help or need some support please get in touch with us on Instagram @LashBase_UK and we'll be happy to help.