LASHBASE EBOOK SUMMARY
Whether you're a pro lash artist or just starting out, our eBooks offer valuable insights and practical advice on:
- Mastering lash techniques: Learn techniques to help you with the lashing process.
- Building a successful lash business: Discover strategies for attracting new clients, retaining existing ones, and managing your finances effectively.
- Boosting your marketing and branding efforts: Learn how to create a strong online presence, build your brand, and stand out in a competitive industry
Here is a brief summary for each of the eBooks in the LashBase library and what you’ll get out of each one.
LashBase Guide to Lash Mapping
Lash Maps are a very useful tool when it comes to creating customised lash sets. They help perfect symmetry across the eyes and give you a great guide to different eye shapes and styles for your clients and their preferred looks.
This eBook is a great place to start if you are new to lashing or need a refresh.
- Understand the basics of lash mapping
- Learn how to create your own lash maps as well as top tips
- Including many different lash maps for you to use, and when to use them
+ more!
Explore the art of lash mapping with this comprehensive lash map guide which will cover everything you need to know to create stunning customised lash sets for your clients.
New Lash Artist Marketing: Build your Lash Business From the Ground Up
If you’re new to the lash industry and don’t know where to start with marketing, then this jam-packed eBook is for you.
- Understand your audience and who to target.
- Create a plan of how you will market your lash business for top success.
- Discover the platforms you can use to maximise your marketing efforts.
+ Top tips from award-winning marketing experts, and lots more!
Find your 'why', what you should charge for your lash services, online and offline marketing tools, setting up your social media profiles and more! This eBook is a complete marketing masterclass.
How to Gain Clients and Keep Them Coming Back For More
Just starting out in the industry and looking to build your client base, or are you returning to lashing and struggling with client retention?
- Discover how to research and build a client base.
- Get to grips with the importance of customer service.
- Create essential policies that will protect you and your clients.
- Supercharge your customer loyalty with great relationship-building techniques
+ more!
Get an in-depth guide into building client loyalty, from promotions and offers to customer experience. Packed with all the information you need to ensure you always have a full diary; this eBook covers everything customer service & marketing.
How to Build Your Lash Business Through Instagram
Struggling to get your lash business to pop on Instagram? This eBook, written by Instagram experts, delves into the world of Instagram and how, if used correctly, it can be a powerful marketing tool.
- Discover why and how Instagram can take your business to the next level.
- Learn how to plan, create and analyse content for top performance.
- Elevate your brand with relationship-building engagement.
Covering topics such as content planning, identifying your audience, and building relationships, this eBook - How to Build Your Lash Business Through Instagram, is a complete Instagram masterclass and will teach you everything you need to know about how to build your business from the ground up.
LashBase Guide to Retention
Lash retention issues can be caused by so many different things and is hard to pinpoint exactly what causes the problem.
- Learn the best lash retention tips from 14years+ experience in lashing.
- Put a stop to adhesive issues and boost your client loyalty.
- Expert advice on pre, during, and post-treatment actions that will improve your lash retention.
Above all, this eBook will increase your confidence! So next time you have a client with lash loss, you'll have all the answers in front of you.
Find your Perfect Fit
If you're struggling with your lash business or know you could be earning more for your services and not sure how or where to start, then this eBook is for you. Inside this practical guide, you will:
- Understand who your ideal client is.
- Find out what their struggles and pain points are.
- Learn how to use the information you know about your client to maximise your marketing efforts.
This ebook is brought to you in collaboration with Lis Reynolds, LashBase Brand Partner and owner of Lash Life.
How to Become a Successful Lash Trainer
Becoming a lash trainer can be an exciting and rewarding advancement in your lash career, with endless opportunities.
Whether you want to reduce your working hours to spend more time with your family, increase your earning potential, or feel a strong passion for mentoring others in their lashing careers, the role of a lash trainer can fulfill these aspirations.
Here is LashBase’s clear guide on how to achieve your dream of becoming a successful lash trainer. Including 10 easy-to-follow steps that cover:
- How to obtain a teaching qualification
- Training materials and essentials
- Insurance
- Accreditations
- Marketing
and lots more!
