Pricing your services as a new lash artist

After completing the course for lash extension artists and receiving a certificate to lash clients, you may have the question, how much do I charge for my lash services? 

We are going to take the guesswork out of this process, and help you find the perfect price range for your skill-set and location.

When choosing the prices of your services, start by taking a look at your costs so far:

• The cost of the lash courses, your time, and the energy it took to go through them.
• The daily costs of running the lash business: the equipment, rent for your beauty room/studio, staff, bills and insurance. 
• The value you offer to your customers. 

It’s important that you, as a professional lash artist, understand what your skills are worth so you can set pricing that reflects the months, even years, of practice and training. You won’t need to explain the points above to your customers to show the reason behind your pricing. All they will need to know is what value you are offering for their money. 

How to set prices for a new lash business? 

Tip 1:

We understand that it can be hard to find a happy price point between not undervaluing your services, or overcharging for them. For a skilled, qualified lash artist, we would recommend looking at the competition in your area. While you don’t want to be the most expensive lash artist, you don’t want to be the cheapest, as this can reflect poor quality. A great method to use is to offer between 10-15% less than competitors in your area, especially if you are just starting out. 

Example: If a competitor is charging £60 for a full set, you should charge £54. 

Tip 2:

Investing in quality lash products can make or break a business. Clients notice when you use quality products, and also when you don’t. If you are looking for a brand that supplies quality products at a great value, you could always try...LashBase? (*winks*) 

Tip 3:

What is a great lash artist without a few price complaints! If you find that some of your clients complain about your pricing and say that they’re finding someone who can do lashes for a lower price. Don’t discount your prices for them and let them know that your prices reflect the quality of your work. If your client values the effort and work that you put into every set of lashes, they will accept your price. 

Tip 4: 

Offering your clients discounts may be tempting, however, it can have its risks. The biggest risk is that it can create a negative long-term perception of your service. Having a few discounts a year (around 3-5) is a great amount, just ensure they have clear terms and conditions so customers are aware of when the discount begins/ends and how to apply it. A great idea for beginners is to offer a referral discount, this creates the opportunity for you to build a loyal client base. 

Transforming your client’s lashes is not magic or an easy process. It’s years of hard work, hours of education, and dedication to the beauty industry, so don’t be afraid to let your prices reflect this!

If you have anymore questions, feel free to visit us on Instagram (@LashBase_UK) and contact our team!